Home Business Ideas and Opportunities

Archive | December, 2017

How to Create a Great Value Proposition

Your value proposition determines if people will bother reading about your product or close the page. If you get it right, sales can skyrocket. Get it wrong, and you’ll wonder why all that traffic isn’t converting into sales.

How to Create a Great Value Proposition

The less known your company is, the more you need to work on and perfect your value proposition. Does Pepsi or Coke need a value proposition? Probably not.

Does Little Guy Joe who just got into online marketing need a value proposition? He sure does if he wants to make sales.

So what is a value proposition anyway?

Not wanting to rely solely on my memory, I did some research, and this is what I found to be something of a consensus of what a value proposition should be:

It’s your promise of value to be delivered to the customer. And it’s the #1 reason your prospect should buy from YOU.

A great value proposition incorporates one or more of these qualities:

  1. Explaining how your product is going to solve your customer’s problem, or how it’s going to improve your customer’s situation. (This is called relevancy)
  2. States specific benefits your product delivers (This is quantified value)
  3. Tells your customer why they should buy from you instead of your competition (This is unique differentiation)

But I think we need more clarification. In doing my research, I also found that a great value proposition…

  • Targets a specific market
  • Focuses on quality, cost or speed, or a combination of two of those
  • Clarifies what the company or product does not do

Your value proposition should be the first thing visitors see on your home page. Plus, you’ll want to place it on all entry points to your site as well.

People need to be able to read it and immediately understand it. Which is to say, corporate gibberish created by a committee of eggheads isn’t going to cut it.

For example, if I tell you that my value proposition is:

“Revenue-focused automated marketing and sales closing solutions unleashed through collaboration throughout the revenue cycle”

I’m guessing you’re going to be bewildered. Or you’re falling asleep. Or you’re confused as can be.

And there’s no need to be redundant. For example:

Online Billing and Invoicing Software

Invoice Dude is an online billing software specially designed for small and medium businesses. Thousands of businesses and individuals trust us for their invoicing!

This tries to appeal to too many people – small businesses, medium businesses and individuals.

There is no differentiation from other online billing and invoicing software.

In addition, it says ‘thousands of businesses,’ yet offers no proof. Stating an actual number such as 12,549 would be a great help, and it could be updated automatically or manually on a daily or weekly basis.

Plus, I don’t know about you, but this entire value proposition puts me to sleep.

And with a name like Invoice Dude, they could have done soooo much better.

What a value proposition is NOT

It’s not a catch phrase or a slogan.

“Coke, it’s the real thing” and “L’Oreal, because you’re worth it” are slogans, not value propositions.

It’s also not a positioning statement.

“America’s #1 bandage brand, heals the wound fast, heals the hurt faster” is a positioning statement.

These are better than nothing, but they’re not what we’re striving for.

Calling your product the ‘real thing’ doesn’t show one benefit or reason why we should buy it over the competition.

Because you’re worth it doesn’t tell us anything – it just sounds good. And expensive.

Being #1 doesn’t make me want to buy your product, either.

These are all examples of slogans, not value propositions:

  • Like sleeping on a cloud (Sealy)
  • Milk from contented cows (Carnation)
  • Save Money, Live Better (Wal-Mart)
  • I’m lovin’ it (McDonalds)
  • When you care enough to send the very best (Hallmark)
  • Just Do It (Nike)
  • Finger Lickin’ Good (KFC)
  • Have it your way (Burger King)
  • Melts in your mouth, not in your hands (M&M)
  • The happiest place on earth (Disney World)
  • The best a man can get (Gillette)
  • Betcha can’t eat just one (Lays)
  • Think outside the bun (Taco Bell)
  • “Koo Koo for Cocoa Puffs”
  • “Snap! Crackle! Pop!” (Rice Krispies)
  • “Are you a Cadbury’s fruit and nut case?”
  • “Keep Walking” (Johnny Walker Whiskey)
  • “Wii would like to play.”
  • “I’d rather die of thirst than drink from the cup of mediocrity.” (Stella Artois)
  • “We don’t charge an arm and a leg. We want tows.” (From a towing company)
  • “Yesterday’s meals on wheels” (From a septic tank)
  • “We repair what your husband fixed.” (From a plumber’s truck)

Value proposition components

A value proposition is usually longer than a slogan.

In fact, it can have a headline, a sub-headline, one short paragraph of text and possibly bullet points.

And it might even include a visual, such as a photo, graphics or hero shot.

There is no one correct way to build your value statement, nor is there only one possibility. This is something you’re going to have to think about for awhile.

You make notes, try things, think about it, tweak it, ask opinions and tweak it some more.

Headline: This is usually the big end benefit you’re offering your customers, stated in one clear, short sentence. You might mention the product, the customer or both. This is where you grab attention, because if you don’t, then you’ve already lost a fair share of your prospects.

Sub-headline: This is a specific explanation of what your product does, who the ideal customer is and why your product is useful.

One short paragraph: This can be instead of or in addition to a sub-headline, and serves the same purpose as the sub-headline above.

3 bullet points: These are the key benefits or features. Notice we said three, not unlimited. You may or may not need bullets, but if you do, keep them short and punchy.

Visual: Images always communicate faster and generally better than words. You might show the product, the happy customer or an image that reinforces your message.

How to write your value proposition

This takes time to get it just right. In the beginning, do the best you can, and then adjust it along the way.

There is no reason to delay starting or growing your business just because you don’t have the perfect value statement yet.

A good value statement is better than no value statement, and in time you can make it great.

Start out by answering these questions:

  • What’s your product or service?
  • What is the BIG end-benefit of using it?
  • Who is your ideal target customer?
  • What makes your offer unique?
  • How is your product different from anything else available?

NOTE: If you can’t answer why your product is unique or different, then you might want to work on the product itself. Selling a ‘me too’ product that is identical to what’s already being offered can be difficult UNLESS you already have a well-known brand.

Once you have your first draft of your value statement, ask yourself these questions:

  • Is it clear and easy to understand?
  • Does it communicate concrete benefit(s)?
  • Will a customer know exactly what result they will get from using your product?
  • Does it say how it’s different or better than the competition?
  • Does it avoid hype? (amazing, fantastic, best ever)
  • Does it avoid business jargon? (revenue generated resource allocation blah blah blah)
  • Can your ideal prospect read it and understand it in a few seconds?

If someone is shopping around, then they’re likely to check out 4 or 5 different options before deciding.

By having your value proposition at the top of your first page, you can easily stand apart from all competitors.

Research shows that visitors notice value propositions faster when they have more text.

Visitors were also able to describe more product advantages when there were more to read about in the value proposition.

And readers tend to prefer bullet points – they’re easier to understand and remember.

Examples of great value propositions


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A messaging app for teams who put robots on Mars!!

NASA’s jet propulsion laboratory is one of tens of thousands of teams around the world using Slack to make their working lives simpler, more pleasant, and more productive.


Trello is the free, flexible and visual way to organize anything with anyone.

Drop the lengthy email threads, out-of-date spreadsheets, no-loner-so-sticky notes, and clunky software for managing your prospects. Trello lets you see everything about your project in a single glance.


Why there’s nothing quite like iPhone

Every iPhone we’ve made – and we mean every single one – was built on the same belief. That a phone should be more than a collection of features. That above all, a phone should be absolutely simple, beautiful and magical to use.

Value proposition boosters

Sometimes it’s difficult to find ways to differentiate yourself from your competition, so you might try adding one or more of these to your offer:

  • Free shipping
  • Fast or next day shipping
  • Free trial
  • Free setup or installation
  • Free bonus
  • No long-term contracts or payments
  • A very clear money back guarantee
  • A better than money-back guarantee
  • A discounted price
  • Customization
  • One-on-one personal help

Remember, you don’t need to hit your value proposition out of the park on the first try. But you do need to build one and use it.

Tests show that having the right value proposition can have an immediate effect on your sales, sometimes even doubling or tripling conversions.

Of course, it’s going to depend on your product, your niche, your customers and even your competition.

And most of all, it will depend on how well you craft your value proposition.

One more thing – an added beauty of having a great value proposition is it clarifies in your own mind what it is that you are truly doing for your customers.

It actually makes your job easier, in that you are no longer trying to be a jack of all trades, or trying to make your product fit everyone.

The clarity your value proposition brings can also bring you peace of mind and a better ability to grow your business big, strong and fast.

Web Home Business – Trick or an Open door

On the off chance that you are intending to begin web based domestic undertaking, do brief inquires about before you really begin your web home business wander. This will give you a decent comprehension of this business area. It will give you the chance to gain from the errors a great many people make in locally established web business.

We would prefer not to state that your energy is baseless. In the event that you are fruitful in your work at home business, the household undertaking web wage openings can be exceptionally lucrative. You can work for the whole twenty-four hours in the event that it is feasible for you at the solace of your home.

In web based domestic venture openings you are not compelled to associate with your disturbing bosses. Likewise there is no grimy office legislative issues. Furthermore, the most essential thing is that not exclusively does it give you a solid domestic venture web pay, you likewise appreciate the glow and solace of being with your relatives.

All these are the few advantages that a web home business opportunity can give you. In any case, similarly as the idiom goes that nothing is flawlessly great or awful in this world the same applies to the best locally situated organizations.

It has some lucrative focal points yet these household venture web salary are not without related traps. There have been such a large number of tricks under the clothing of web home business, that most view such open doors with doubt.

Indeed, we are here discussing web home business tricks and we need to give you a few hints which you ought to take after while you are to begin fruitful household undertakings and profit.

• Maintain a strategic distance from the offers of “begin work at home business” plans which offer pain free income without a fundamental business thought set up. These offers of web home business are nectar traps to release your satchel strings. Think for some time before you are being diverted by those decorative words.

• It is better not to enjoy web home strategies for success in view of the infamous fraudulent business models. Creating pyramids implies that you get a commission when you can join new individuals to the locally established business. This ‘Pyramid’ home business is beneficial for the individuals who had begun it. If you don’t mind take note of that pyramid home business is entirely unexpected from the web based domestic undertaking where you get an incomplete commission from offering the items and another piece of cash by joining individuals in your business.

• When you are beginning your online domestic undertaking, you will go over organizations charging expenses to give data. In the event that the online domestic undertaking opportunity is true blue, at that point for what reason would it be advisable for one to pay for it keeping in mind the end goal to simply know the methodology?

Everything has both positive and negative perspectives. There are dangers related with online household venture as well. You should be ready and you will get yourself far from business cheats and tricks running under the attire of web home business. Simply evade the enticement of simple and brisk cash. Indeed, even the most splendid business opportunity requires significant investment and heaps of push to accomplish the highest position on the planet.

What’s in a Pen Name? Profits.

I know a few readers are going to take issue with what I’m about to say.

What’s in a Pen Name? Profits.

That’s okay. If you don’t like this or you think it’s morally wrong, then simply don’t do it.

For everyone else, riddle me this:

What do Abigail Van Buren (Dear Abby), Anne Hathaway, Ann Rice, Ayn Rand, Dr. Seuss, Eckhart Tolle, Ellery Queen, George Eliot, George Orwell, James Herriot, John le Carre, Lewis Carroll, Mark Twain, O. Henry, Voltaire and Woody Allen all have in common?

None of these people technically exist, because they’re all pen names.

The other day on the Warrior Forum I saw an old thread with a question that went something like this:

“I’m thinking of using a pen name when I go into a new niche. Is that alright, or am I breaking some sort of rule?”

Answers ranged from a friendly, “There’s nothing wrong with that, go for it.”

…to an angry, “What’s your problem and why are you trying to hide? Are you a scam artist or something?”

If pen names are a benchmark for whether or not you’re a scam artist, somebody better tell the writers and the descendants of writers listed above – I think they’ll be surprised.

From a marketing standpoint, pen names often make more sense than using your real name.

For example, you’ve got a good reputation online as the ‘go-to’ person in a particular niche. You want to enter an entirely different and unrelated niche. If you use the same name, readers in BOTH niches will be confused. And confusion is a sales and deal killer, by the way.

Another example: You’ve got a stellar reputation in internet marketing. You build rapport with your list and you only try to sell them something now and then. But you want to try the churn and burn method of marketing, in which you promote products several times per DAY via email. Naturally you will want to use a different name for this list.

(Churn and burn is getting as many people on your list as possible, and promoting to them like crazy until they can’t take it anymore and get off of your list.)

And by the way, no matter how much you and I don’t care for the churn and burn method, the fact is that it’s highly profitable. Which is why so many big-name marketers use a pen name to run their own churn and burn lists.

Another use for a pen name: You can recommend products created by your pen name, and have your pen name recommend your products. Again, a lot of big name marketers do this. I’m not advocating this method, but it does work.

I’ve also known marketers who only worked under a pen name and never under their own name. Usually this is because they have a name that is virtually unpronounceable and unspellable by most people on the planet, so really it’s a question of branding.

And speaking of branding, you could always choose a name that fits your niche particularly well. For example, if your niche is gardening, then calling yourself Rosemary Greenfield or some such might be a nice touch.

There is one reason for using a pen name that – in my opinion – beats them all, and it’s this:

When you use a pen name to build an entire business, you can then SELL that entire business to someone else. They keep the pen name, and customers don’t even necessarily know it changed hands.

If anything goes wrong with the business after you sell it – for example, the new owner doesn’t deliver on the promises of the business – it won’t affect you or your reputation in any way because your name has never been associated with it.

Bottom Line: There is nothing unethical about using a pen name. They’ve been used for hundreds of years by some of the best writers in their field.

And there are some dynamite advantages to using one.

Three Tips For Starting A Successful Home Business

It appears that wherever you look, somebody has a secure arrangement to offer you for beginning an effective household undertaking. The majority of them sound very encouraging, and a significant number of them ensure ease all through the whole procedure of setting up an effective household venture. Albeit maintaining a fruitful domestic undertaking may appear like a simple thought, numerous effective household undertaking proprietors are astonished at the measure of time and exertion that is included. This is genuine particularly toward the starting phases of any effective household undertaking. There are a couple of critical things to recollect when one is keen on propelling an effective household undertaking.

To begin with, get your work done. It is critical to realize what sort of effective domestic undertaking you might want to begin. Evaluating your very own abilities and interests helps limit the numerous potential outcomes for a fruitful domestic venture. A few people are effortlessly ready to begin an effective domestic undertaking construct exclusively in light of their own abilities or experience. Others advantage more from a more proven business thought, for example, multi level showcasing. It is essential to build up a strong bearing for your fruitful domestic undertaking in light of your identity, qualities, shortcomings, and objectives. When you have chosen, it is imperative to teach yourself about the items or administrations that will be offered by your fruitful domestic undertaking. Knowing these points of interest will give you an edge over the opposition and the certainty to make the most ideal effective household venture. Also, you will need to investigate the lawful side of your effective domestic venture, ensuring that you have whatever licenses or allows you may need to start.

Second, don’t disregard the real zone where you will work! One part of a fruitful household venture is simply the home condition. A shrewd individual will set an effective domestic undertaking by seeing how he or she functions best and changing the home condition appropriately. Do you experience difficulty concentrating when there is a considerable measure going ahead around you? Make a fruitful domestic venture by finding a tranquil spot for your work to occur. Do you have a tendency to linger? Consider setting up particular work hours and agendas for your fruitful household venture. In the event that you intend to run the kind of effective household venture where individuals will really be entering your home, it might be important to make on a zone that is to some degree isolated from your real living quarters. There are numerous viewpoints about the genuine home condition that are vital to an effective domestic venture. The most ideal approach to begin is to take a seat and assess the potential needs of your own effective household undertaking, and additionally asking others what they have realized in their own quest for telecommuting.

Third, put your best foot forward. The possibility of deliberately giving an extremely proficient front is imperative to your fruitful household undertaking. Many individuals are careful about working with an organization that is keep running from somebody’s home. Frequently, abstaining from saying that your business is come up short on your home will enable you to show up in square with remaining with different organizations, and give you the best odds of making the most from your effective domestic undertaking.

A fruitful domestic venture does not have to require a great deal of cash or ability to start. Putting your commitment and these tips to utilize will expand the odds of beginning your fruitful domestic undertaking the correct way.

The most effective method to Begin Your Own particular Domestic undertaking – Rudiments To Consider

You’ve been sitting in a cool work area longing for having your own particular domestic venture for quite a long time, perhaps years. So what’s ceasing you?

In case you’re similar to the vast majority, you may have a great deal of hesitations about owning your own particular domestic venture, however the primary concern that shields you from making the jump is that you don’t have any thought where to start!

The initial phase in how to begin your own household undertaking is to comprehend what kind of home business you need. This is the most essential choice you should make with regards to beginning your own household venture.

A few inquiries you need to ask yourself when settling on this immensely imperative choice are:

• What abilities do I have?

• Do I have the instruction and experience I require?

• What do I appreciate doing?

• Would I like to be all over the place or working from a home office?

• What need would i be able to fill in my group?

• What do I cherish?

The last inquiry is eventually the most vital one of all. To have an effective household undertaking, to have the capacity to address the difficulties and defeat the hindrances to making your business a win, it is basic that you adore what you do. On the off chance that you don’t love what you’re doing with regards to a household venture, it is far more improbable that you will have the excitement and vitality that it takes to make it effective.

After you’ve chosen what home business you need, you should do some examination. Regardless of the possibility that you cherish the business you’ve picked, if there’s no requirement for it, you won’t be effective. Research will demonstrate you whether you have a reasonable thought or not. Generally, some slight tweaking of the thought you have for beginning your own particular domestic undertaking will enable you to discover a need that you can fill by doing what you adore.

You will likewise need to set aside opportunity to review no less than a casual strategy for success. Things that ought to go into your domestic undertaking design is what is your definitive objective, do you have the accounts you requirement until further notice, what about in a half year? You need to take a gander at both short-and long haul objectives for your domestic undertaking.

After all you can’t fabricate a house without a diagram and the learning of what you need to house to resemble not simply today but rather in three years. So set aside the opportunity to work out a strategy for success. You will love it, and your domestic venture is sure to profit incredibly from the idea and care you put into it from the day you genuinely start to consider how to begin your own particular household undertaking.

Once you’re arranging is off the beaten path, you’re prepared to begin pondering the substances of having your own household undertaking. Substances, for example, setting up your home office, advertising your domestic venture, setting your hours, buying required gear and supplies, and any contracting or subcontracting you have to do.

What’s more, recall that how you maintain your domestic undertaking is just as critical as how you begin your own particular household venture is. There are many misdirecting tricks and pictures that depict home entrepreneurs as carrying on with an existence of extravagance and simplicity. For an uncommon couple of home entrepreneurs this might be valid, yet for whatever is left of us, it requires a lot of exertion and vitality to make a domestic venture a win.

Be that as it may, on the grounds that you’ve picked a domestic venture you adore and have set aside the opportunity to do some forthright arranging, the substances of maintaining a fruitful household undertaking are definitely justified even despite the exertion. Simply make sure you include staying alert there will be deterrents and difficulties that you should look as a household venture proprietor, alongside the way that you will really need to do some work, and you’ll be path ahead in the domestic undertaking diversion.

Best Custom-Tailored Product Funnel Coaching Ever?

Imagine for a moment that you want to create a product in the dating niche.

Best Custom-Tailored Product Funnel Coaching Ever?

In fact, you even know what kind of product you want to create, who your target audience is and so forth.

Now if you could just get someone to show you exactly what to do…

  • What kind of emails should you use?
  • What sort of branding?
  • What kind of follow up sequences?
  • How should you position your product?
  • What might the sales copy look like?
  • What kind of pricing will work?
  • How many upsells should you have and what should they cost?

Here’s an idea: Hire a $3,000 a month coach.

Here’s another idea: Reverse engineer funnels that are already in place.

Before we go any further on this… I am not advocating you steal anything, especially copy. I’m only advocating that you see what’s working and WHY it’s working. 

Okay, let’s get back to it…

You want to make a dating product. So, you go to someplace like Clickbank, find a product that’s similar to the one you’re creating and you become a customer.

You go through the entire sales process, copying every URL along the way. 3 upsells? You copy the URL’s. Oh yes, and you buy everything in the funnel, too.

This person has done all the work already. You can guess by their gravity how well they’re doing. If they’re on a platform like JVZoo, you can tell EXACTLY how well they’re doing, how well they’re converting and so forth.

As you’re going through the funnel, look at it with two sets of eyes – customer and marketer.

What does the squeeze page look like? The sales letter? The thank you page with the first upsell, and so forth.

Study how it works, how it’s put together, what kind of language they’re using, how they’re appealing to the customer, what kind of proof they have, how they present the offer and so forth.

How does the whole thing make you feel? Which parts do you think need improving? Which are working? What’s missing?

Go back to the squeeze page and put in a different email address from the one you used to buy the product.

Now watch your emails for both sequences – the sequence you get as a buyer, and the sequence you get as a prospect.

Notice what other cross-promotions they’re doing, what offers they’re making, and how everything is presented.

Again, I’m not advocating you steal anything. I am advocating that you do your homework and figure out what’s working.

This is the cheapest and yet the most priceless education you can get on how to build your own funnel.

Now go back and look for any other products that are similar to the one you’re producing, and repeat the process of reverse-engineering everything.

This could well be the best blueprint you could ever want for how to create and position your funnel for your own product.

The Best Home Business Ever

Today many individuals on the web and disconnected are searching for the best household undertaking to join. Many individuals are searching for the domestic undertaking that will make them rich. Many are searching for that domestic undertaking that requires close to nothing if any work and creates enormous outcomes overnight.This is the something in vain approach which many individuals bring with them when searching for and beginning a household undertaking. Individuals are searching for the best domestic undertaking ever. Many individuals are feeling the loss of the pontoon with regards to searching for a strong domestic undertaking. Rather than taking a gander at what checks like preparing, coaching, and the general domestic undertaking itself. They are taking a gander at the amount they can make with next to zero work. Additionally many individuals need comes about overnight. There is no such thing as the best household undertaking ever. There is no such thing as a domestic venture that will make you rich overnight. What’s more, there is no such thing as a domestic venture that will make you rich with you just working 10 minutes per day. These cases are false yet what is genuine is you can turn out to be exceptionally well off by beginning and maintaining a domestic venture.

You see your domestic undertaking is only a vehicle to get you from indicate A point B. Think about a domestic venture as an auto. In the event that you know the rudiments of working an auto, you will know how to drive any auto display out there. Much the same as a household venture, it doesn’t make a difference what home business opportunity you join, on the off chance that you know how to manufacture a domestic undertaking you will succeed. See many individuals think the household venture makes you rich however that is false, it is the domestic undertaking proprietor that makes the business fruitful or unsuccessful. Having a domestic venture is much the same as having an auto, when you get into your auto you need to begin it and push the gas pedal with the end goal for you to go anyplace. The same goes for home business, you need to begin it and work your household venture with the goal for it to go anyplace. You don’t anticipate that your auto will drive you around and you shouldn’t anticipate that your household venture will prevail without your contribution and exertion.

Presently obviously, much the same as autos, home business openings change from business to business. There are extraordinary household undertaking organizations out there and there are not very good domestic venture openings out there. Much the same as auto models a BMW is 100x a superior auto then a Pinto yet paying little mind to which auto you are driving, the mechanics of driving an auto remain the same. The same goes for your household venture, it truly doesn’t make a difference what home business you are in on the off chance that you see how to construct a domestic undertaking. The mechanics of building a household venture remain the same.

The general purpose of this entire article is to inspire you to see that you represent the deciding moment your domestic undertaking. The organization has almost no to do with you succeeding or not succeeding. The duty falls on your shoulders. You could join the best domestic undertaking on the planet and still wind up unsuccessful. Or, then again you could join the most noticeably awful domestic venture on the planet and still wind up a colossal achievement. Everything falls on you. It’s not the organizations blame if your domestic venture isn’t succeeding, it is yours.

The Best Home Based Business Opportunities – What Everyone Wants

The possibility of the best locally situated business openings implies distinctive things to various individuals. It truly relies upon where your interests and gifts lie. While the Internet brings numerous open doors for working your own locally established business, not every person feels great utilizing the Internet along these lines. The best locally situated business openings are those that assistance you accomplish something you appreciate and profit in the meantime.

A portion of the best locally established business openings imply that you utilize your home as your base of operations. You work for yourself and you don’t have paid representatives, similarly as you do with an Internet based business. Be that as it may, the distinction is that with an Internet business you do everything on the web and you don’t need to talk with anybody on the off chance that you would prefer not to. For a few, the best locally established business is one that gives them a chance to escape the home and meet other individuals.

While you can even now have an Internet based business associated with your locally established business, you don’t need to invest all your energy at home. The best locally situated business openings that let you set your own hours incorporate acting as a travel specialist from your home or as a wedding expert. The blast of the Internet implies that most voyagers get a kick out of the chance to make their travel reservations on the web and by telecommuting with your own particular travel organization business, you can do this for them.

For what reason not end up noticeably included with one of the many organizations that do multi-level showcasing. These organizations offer a portion of the best locally situated business open doors for a month to month pay, extraordinary rewards and even autos. You can begin in this kind of business by going to an introduction by one of the agents and in the event that you are not open to giving introductions, you can set up an Internet based business where the planned clients get all their data on the web.

With this sort of business you are giving clients items that they purchase regular. By buying them through you or your Internet based business, they likewise acknowledge benefits and quite soon they are joining customers to the best locally situated business openings. The items land via the post office and you pay electronically. As the quantity of individuals in your downline increment, having exploited a standout amongst other locally situated business openings, you understand greater and greater month to month checks. This lets you truly clarify the benefit of having a locally situated business.

There are loads of locally situated business openings accessible and truly the best locally situated business open doors for you are the ones that will work – for you.

How to Make More Sales with Less Effort Using Repulsion Marketing

I do a great deal of reading and researching on the topic of online marketing. I have to, it’s how I make my living. I imagine you do the same.

Easy Money

Which is why you may have noticed that a lot of people tend to over complicate the whole online marketing thing.

Really, you need a product to sell, someone to sell it to and a way to persuade them to buy.

That’s it.

In fact, I said that exact same thing to an aspiring marketer the other day, and he responded with, “That’s OVER simplified, tell me how I’m supposed to do that.”

Okay, here goes:

When you get someone on your list, your job is to build rapport so they like you and your content. Once you do this, it’s a lot easier to convince them to buy your recommendations.

That’s why I start out by telling them something about me and my life. Not a full-blown biography – I’m not that fascinating. Just enough so they feel like they know something about who I am and how I think and live.

Then I send them content and offers, same as any other marketer.

Except, I don’t try to appeal to everyone.

In fact, I don’t want to appeal to everyone, because when you make that your goal, you wind up appealing to pretty much no one.

Imagine if you tried to create the perfect food that EVERYONE likes. Any flavor is going to turn off a certain segment of the population, so you’ll have to remove all flavor to make everyone happy.

Except, of course, when you remove all flavor, your dish will be as bland as paste and it will appeal to no one.

Time and again I see marketers trying not to have opinions or offend anyone. And these same marketers struggle, despite having 5 or even 6 figures of subscribers on their lists.

When you appeal to everyone, you appeal to no one.

So what I do is ‘let it all hang out,’ so to speak.

I state my opinions. I give my thoughts. When I disagree with something, I politely but firmly make my case.

In other words, I’m myself. I don’t try to be an ‘everyman,’ I just work at being me.

Which I have a lot of practice at, so it’s much easier than trying to be someone I’m not.

Some people don’t like me or my opinions, and they unsubscribe. Hence the name, “repulsion marketing.”

Other people resonate with me and what I believe, and these folks not only stay on my list, but they also open and READ my emails.

And click my links.

And buy my stuff.

They’re receptive, enthusiastic, and fun to have as customers. I’m continually building my tribe, and part of that process is weeding out the people who aren’t a good fit.

I never worry about how ‘qualified’ my traffic is or what ‘quality’ it is.

My only job is to get people onto my list and then just be myself.

It’s like real life – some people think you’re a jerk, and other people become your friends and lovers.

And it works really, really well.

“Don’t Pay Me Until You Make Money”

If you’ve been in marketing for awhile, and you cater to the online marketing crowd, then you’ve gotten an email from a subscriber that looks like this:

“Your program looks great, and I would like to try it. But I can’t afford it. Since you say it will allow me to make $3,000 over the next 90 days, I have a proposal. You give me the program for free, and once I make $3,000, I’ll send you the cost of the program.”

Don’t Pay Me Until You Make Money

You’ve gotten that email, too, right? I think we all have.

Which got me to thinking…

What if you set up a squeeze page that has an offer like this: “30 day course on how to start your business and earn $X money in 30 days. Pay nothing now, and simply send me $100 when you’ve earned your first $1,000.”

Do you think you would get some subscribers? Of course. This isn’t your typical offer at all, and people will recognize this.

So, you get your subscribers and every day they get another email from you with another step in how to build their business.

For the content, I recommend getting one of those big PLR courses with 30 steps or 40 modules or whatever number of lessons that teach how to build an online business. The number of steps will determine the number of days your course runs.

Each day you email out a link to the next step / course / module.

Pretty soon your new subscribers will realize that this is a lot of work, and they’ll be wishing for a shortcut.

~~cough cough~~

And you give it to them, of course.

This is a much sexier course, such as how to earn $5,000 in the next 20 days by working one hour per day, or whatever.

You place the link in each email and on each daily page of the course.

And you will make sales.

Now then, if you’ve been paying attention, then you realize this is simply a variation of a very tried and true method:

Teach them step-by-step how to do something, then offer them an easier or faster way to get the same or better result.

You start out teaching, but when things get too hard or time-consuming, you come to the rescue with a shortcut.

People love shortcuts, and they gladly buy them every day of the week.

This is just another way to frame it, and you can use this method in other niches as well.

“Pay nothing until you find your dream spouse.”

“Pay nothing until you find the home of your dreams.”

Pay nothing until your investments earn you at least $x money.”

“Pay nothing until you land your dream job.”

And so forth.

It’s all in the positioning. And because this method hasn’t been done to death, I guarantee it will afford you plenty of traction and a good amount of sales, too.

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