Home Business Ideas and Opportunities

Archive | December, 2017

You Are in Competition with Netflix

Well now, that’s a sobering thought, isn’t it?

You Are in Competition with Netflix

And it’s not just Netflix. You are in competition with Reddit, YouTube, Amazon, social media, video games and every website out there for your prospect’s attention.

Scary, right?

But before you give up and curl yourself into a self-defeated ball, consider this:

You have a message that no one else on the planet can deliver.

It’s your own unique perspective on the world and on your niche.

No one has your exact experience or viewpoint.

No one looks at things exactly as you do.

And no one on the planet can articulate your message like you can.

So beyond delivering what is uniquely yours, what makes for riveting, effective content that keeps your visitors reading, watching and consuming?

Effective content is:

1: Focused. Let your headline guide you and write from an outline so you don’t wander off track.

2: Conversational. Write in a friendly and welcoming tone. Use a style and vocabulary that is appropriate for your target audience – not your English professor.

3: Task Oriented. Write actionable content that solves problems. Keep in mind that boredom is one of those problems, so solve it by being interesting, too.

4: Concise. Use as many words as you need, but no more than that. You have no interest in wasting your reader’s time or putting them to sleep.

Limited = More Value

You already know all about scarcity. The scarcer something is, the more people want it.

Limited = More Value

That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it.

For decades savvy store owners have used this trick. By limiting the number of items a person can purchase, they increase the number of items sold.

But I wonder – are we using this to maximum advantage online? Yes, we sometimes limit the number of copies sold. Yes, we use deadlines and then promise not to sell any more after that deadline.

But what if we used it in a slightly different way…

Imagine you have different levels of participation in a product launch.

For example: You will sell only 10 copies at $2,500 each that includes actual coaching and one-on-one time with you for 12 weeks.

You’ll sell only 100 copies at $1,000 that includes group coaching for 12 weeks.

You’ll sell 200 copies at $500 that includes the “done for you option,” which is also included in the higher levels, too. But there is no coaching at this level.

And you’ll sell 1,000 copies that don’t include coaching or the done for you option.

Then you place counters on your site that tell how many copies of each have sold.

Yes, this will take some guts. After all, what if something doesn’t sell? But that’s also the fascination factor, too.

People will continue to revisit the page just to see what’s selling.

And what happens when there are only 6 or 5 or 4 copies left of the highest option? Suddenly they’ll start selling FASTER.

The last copy or two will likely FLY off the shelf.

You’re adding a new brand of scarcity, a higher level of fascination and interest and accommodating people’s needs.

You might think of this as a new way of upselling, or a more transparent method than using one time offers. It’s up front, honest, and lets people decide ahead of time what they want.

And if they don’t act fast enough, they will miss out, too.

Red + Blue Equals Action

I hesitate to share this with you for two reasons:

One, it’s super sneaky and ultra-powerful.

Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects?

Red + Blue Equals Action

Heck with it, I’m going to share it with you anyway.

Next time you are designing an ad, website, book cover, etc., try this:

Use the color red to call attention, but combine that red with blue.

The blue has a calming effect. The red is shouting, “Hey, over here, this is important!”

Then when the prospect comes over, the blue color is like handing her a nice soothing cup of hot cocoa.

It’s the best of both worlds, and they’ll never know why they were so drawn to your visual media. It doesn’t take a genius to grow online profits… Just implement proven strategies.

Use Faces in Your Ads to Engage Emotion

People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things.

Use Faces in Your Ads to Engage Emotion

Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions and get them to click your link or buy your product? By adding faces to just about everything you do.

Next time you run a Facebook ad, do a test. In one ad, use any image you want, as long as it’s not a face.

In the other ad, use an interesting face that expresses the emotion you want your prospect to feel.

Now notice which one gets more clicks.

Face images, whether they’re drawings or photos, work not just on Facebook ads, but also on your sidebar ads, blog posts, social media posts and so forth.

And they work especially well on all things Facebook and social media, because people are already looking for faces there. Thus your posts and ads will unobtrusively blend right into your customer’s newsfeed.

The human brain is actually wired to look for and respond to facial cues and expressions, much more so than the written word.

You Can Advertise Your Home Business Free

The idea of marketing a home business may scare some people, simply due to the high costs involved with home business advertising. However, there are plenty of ways to promote your home business without breaking the bank. Here are just a few:

1. Get Free Press

Any time your home business has some type of accomplishment or sponsors a contest or event, try to think in terms of newspaper articles, etc. Use any and every fitting opportunity to send an article to the local newspaper, mentioning your home business and home business related happenings. Make the home business article short and concise, and always include a picture, because this will draw more eyes toward your home business.

2. Make Use of Free Classified Ads

Many websites, even locally, offer free classified advertisements for your home business. Although this takes a little time and effort for the home business owner, it might be an effective way to advertise your home business, especially if your home business is conducted through the internet.

3. Link Up with A Similar Home Business

You may want to spend some time scouring the internet for a home business that is similar to yours. Obviously, you will not want a home business that is in competition with you, but rather, look for a home business that caters to the same type of customers as your home business does. Then, talk to the home business owner and see if he or she might be willing to place a link to your home business web site on his or her site. In addition, you will also put a link for their home business on your home business web site. In this way, each home business can help the other to gain more customers, without incurring any cost.

There are plenty of ways to advertise your home business without spending a penny. The best home business marketing tool you have is your mind. With creative strategies and ideas, any home business owner can garner a lot of attention to the home business without needing a lot of extra cash to do so.

How to Change Anyone – Even Yourself

You’ve been wanting to start an online business, but you keep putting it off.

Change Yourself

You want to build a new website, write a new book, create a new product, etc., but you can’t seem to do it.

Or maybe you just want to exercise more or eat better, so you have the energy to run your business.

Whatever the change is that you want to make, you might be having a tough time making that change ‘stick.’

Or perhaps you want to help someone else to make a change.

I’ve just started reading, “Instant Influence: How to Get Anyone to Do Anything,” by Michael Pantalon, and I want to share something with you.

It’s his formula for getting anyone to change.

Instead of telling them why they might want to change, you ask them why they might want to change, using these six steps:

Step 1: Why might you change? (Or if the person is you, ask yourself, “Why might I change?”)

Step 2: How ready are you to change – on a scale from 1 to 10, where 1 means “not ready at all” and 10 means, “totally ready?”

Step 3: Why didn’t you pick a lower number? (Or if the ‘influencee’ picked 1, either ask the second question again, this time about a smaller step toward change, or ask, “What would it take for that 1 to turn into a 2?”)

Step 4: Imagine you’ve changed. What would the positive outcomes be?

Step 5: Why are those outcomes important to you?

Step 6: What’s the next step, if any?

That’s it. I invite you to try this one yourself first, before you try it on someone else.

See what happens. I know when I used it to make myself give up a certain food that I was practically addicted to, it worked like a charm.

Next I’m going to try it on bigger things and see what happens.

According to the reviews on Amazon, this simple process has literally changed lives, so maybe it will change yours.

You Can Advertise Your Home Business Free

Marketing a domestic undertaking may startle a few people, just because of the high costs required with home business publicizing. Be that as it may, there are a lot of approaches to advance your domestic venture without using up every last cent. Here are only a couple:

1. Get Free Press

Whenever your domestic venture has some kind of achievement or supporters a challenge or occasion, attempt to think regarding daily paper articles, and so forth. Utilize any and each fitting chance to send an article to the nearby daily paper, saying your domestic undertaking and household venture related happenings. Influence the household venture to article short and succinct, and dependably incorporate a photo, since this will draw more eyes toward your domestic undertaking.

2. Make Use of Free Classified Ads

Numerous sites, even locally, offer free characterized promotions for your household venture. Despite the fact that this takes a little time and exertion for the household undertaking proprietor, it may be a successful approach to publicize your domestic venture, particularly if your domestic undertaking is directed through the web.

3. Connection Up with A Similar Home Business

You might need to invest some energy scouring the web for a household venture that is like yours. Clearly, you won’t need a household undertaking that is in rivalry with you, yet rather, search for a domestic venture that takes into account an indistinguishable sort of clients from your household undertaking does. At that point, converse with the domestic undertaking proprietor and check whether he or she may will to put a connection to your household undertaking site on his or her site. Furthermore, you will likewise put a connection for their domestic undertaking on your household venture site. Along these lines, each domestic venture can help the other to acquire clients, without bringing about any cost.

There are a lot of approaches to promote your household undertaking without spending a penny. The best household undertaking advertising device you have is your brain. With innovative systems and thoughts, any household undertaking proprietor can accumulate a considerable measure of regard for the domestic venture without requiring a great deal of additional money to do as such.

Are You Coaching? Here’s How to Double Your Income

Short and sweet: If you’re making good money coaching others to do or accomplish something, then you can probably double the money you make without much effort.

Double Your Income

It’s sort of a recycle and reuse kind of thing, where nothing in your business goes to waste.

Let’s say you spend time coaching people on how to start their own businesses. You show them the sequence, how to get things done, how to outsource, the shortcuts, the little things they need to know and so forth.

But consider this: There are other marketers who want to get paid for coaching, too. Except they don’t know where to start or what to do.

So you also coach other marketers on how to do coaching.

You let them in on all your secrets of how to get clients, how to work with clients, how the whole process works and so forth.

I suppose you could even let them listen in on your coaching calls. If you do, you need to let your students know someone else is on the line.

And whatever you’re charging your regular coaching clients, you can probably about double for your new students who are learning how to become coaches. Again, it’s up to you.

You’ve got a skill – coaching – that others want to have. So why not become a coach’s coach?

You can give your future coaches templates for their sales pages, techniques for getting their first clients and ongoing support. And for this you can easily charge $5,000.

Even if you just take on two new students a month who are learning to be coaches, that’s an extra $120,000 a year.

I mentioned this to a friend, and he’s a bit snarky. He wanted to know, “If you’re coaching students, and you’re coaching coaches on how to coach students, couldn’t you also coach people on how to train new coaches that teach coaching?”

Actually, yes. But that might be taking things a bit far. 😉

Work At Home Business Opportunity – Why Invest In A Home Business

Tired of having to wake up early just so you can avoid heavy traffic and arrive at your office before the clock says you are too early for the afternoon session? There might be a solution to that but it takes guts, talent and lots of hard work and determination.

You can avoid all the negative things associated with going to the office everyday by investing in a home based business. As the term denotes, a home based business refers to a business venture that is based right in the comforts of your home.

Most people dream of a home based job not only because it offers them an opportunity to work at home sans the hassle of going out and traveling to work everyday but also because of it financial rewards. A home based business may be risky because one never knows what fate awaits his business venture. However, a person who has successfully established a home based business has struck gold.

A home based business affords one all the freedom to do as he pleases and to operate his business using his own style and skills. On top of that, a home based business requires little capital and low overhead. Compared to a mall-based business which requires expensive rentals, a home based business requires no rent at all and this can be a favorable factor in the success of the business.

A person starting up a home based business will usually choose a business which is already familiar to him either because he is already practically in that business or it is his hobby. In such case, it is presumed that he already has most of the equipment needed to start the business. Most homes already have telephone connections so using a telephone for your home based business would no longer be an additional expense.

If you are already equipped with computers and printers you can also use them in your home based either for printing marketing leaflets or for setting up an inventory. You can even make your computer the basis of your new home business catering to the printing and computer requirements of your neighborhood.

A home business does not only allow minimal capital but it also creates savings for the businessman. The savings can be in the form of your budget for fuel, working clothes, vehicle depreciation and time which would be otherwise expended if you work somewhere else.

If you work for someone else, you get a fixed amount every month no matter the amount of effort you exert in your work. If you own a home based business, what you will earn will depend on how industrious you are and how dedicated you are to your business. Simply said, the more effort you exert in a home based business the better your financial rewards will be.

Work At Home Business Opportunity – Why Invest In A Home Business

Tired of waking up early to make sure you can maintain a strategic distance from overwhelming movement and touch base at your office before the clock says you are too soon for the evening session? There may be an answer for that however it takes guts, ability and heaps of diligent work and assurance.

You can maintain a strategic distance from all the negative things related with heading off to the workplace regular by putting resources into a locally established business. As the term means, a locally established business alludes to a business wander that is based appropriate in the solaces of your home.

A great many people long for a locally established activity not just in light of the fact that it offers them a chance to work at home sans the bother of going out and making a trip to work regular yet in addition on account of it budgetary prizes. A locally situated business might be hazardous on the grounds that one never realizes what destiny anticipates his business wander. Be that as it may, a man who has effectively settled a locally established business has struck gold.

A locally established business manages one all the flexibility to do however he sees fit to work his business utilizing his own style and abilities. Over that, a locally established business requires minimal capital and low overhead. Contrasted with a shopping center based business which requires costly rentals, a locally situated business requires no lease at all and this can be an ideal factor in the accomplishment of the business.

A man beginning up a locally situated business will for the most part pick a business which is as of now commonplace to him either in light of the fact that he is as of now basically in that business or it is his interest. In such case, it is assumed that he as of now has the majority of the hardware expected to begin the business. Most homes as of now have phone associations so utilizing a phone for your locally established business would never again be an extra cost.

In the event that you are now outfitted with PCs and printers you can likewise utilize them in your locally established either to print promoting pamphlets or for setting up a stock. You can even make your PC the premise of your new household venture taking into account the printing and PC prerequisites of your neighborhood.

A domestic undertaking does permit negligible capital as well as makes funds for the agent. The reserve funds can be as your financial plan for fuel, working garments, vehicle deterioration and time which would be generally consumed in the event that you work elsewhere.

On the off chance that you work for another person, you get a settled sum each month regardless of the measure of exertion you apply in your work. On the off chance that you possess a locally established business, what you will win will rely upon how productive you are and that you are so devoted to your business. Essentially stated, the more exertion you apply in a locally established business the better your money related prizes will be.

Home Business Ideas and Opportunities

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