Home Business Ideas and Opportunities

Archive | December 18, 2017

What’s in a Pen Name? Profits.

I know a few readers are going to take issue with what I’m about to say.

What’s in a Pen Name? Profits.

That’s okay. If you don’t like this or you think it’s morally wrong, then simply don’t do it.

For everyone else, riddle me this:

What do Abigail Van Buren (Dear Abby), Anne Hathaway, Ann Rice, Ayn Rand, Dr. Seuss, Eckhart Tolle, Ellery Queen, George Eliot, George Orwell, James Herriot, John le Carre, Lewis Carroll, Mark Twain, O. Henry, Voltaire and Woody Allen all have in common?

None of these people technically exist, because they’re all pen names.

The other day on the Warrior Forum I saw an old thread with a question that went something like this:

“I’m thinking of using a pen name when I go into a new niche. Is that alright, or am I breaking some sort of rule?”

Answers ranged from a friendly, “There’s nothing wrong with that, go for it.”

…to an angry, “What’s your problem and why are you trying to hide? Are you a scam artist or something?”

If pen names are a benchmark for whether or not you’re a scam artist, somebody better tell the writers and the descendants of writers listed above – I think they’ll be surprised.

From a marketing standpoint, pen names often make more sense than using your real name.

For example, you’ve got a good reputation online as the ‘go-to’ person in a particular niche. You want to enter an entirely different and unrelated niche. If you use the same name, readers in BOTH niches will be confused. And confusion is a sales and deal killer, by the way.

Another example: You’ve got a stellar reputation in internet marketing. You build rapport with your list and you only try to sell them something now and then. But you want to try the churn and burn method of marketing, in which you promote products several times per DAY via email. Naturally you will want to use a different name for this list.

(Churn and burn is getting as many people on your list as possible, and promoting to them like crazy until they can’t take it anymore and get off of your list.)

And by the way, no matter how much you and I don’t care for the churn and burn method, the fact is that it’s highly profitable. Which is why so many big-name marketers use a pen name to run their own churn and burn lists.

Another use for a pen name: You can recommend products created by your pen name, and have your pen name recommend your products. Again, a lot of big name marketers do this. I’m not advocating this method, but it does work.

I’ve also known marketers who only worked under a pen name and never under their own name. Usually this is because they have a name that is virtually unpronounceable and unspellable by most people on the planet, so really it’s a question of branding.

And speaking of branding, you could always choose a name that fits your niche particularly well. For example, if your niche is gardening, then calling yourself Rosemary Greenfield or some such might be a nice touch.

There is one reason for using a pen name that – in my opinion – beats them all, and it’s this:

When you use a pen name to build an entire business, you can then SELL that entire business to someone else. They keep the pen name, and customers don’t even necessarily know it changed hands.

If anything goes wrong with the business after you sell it – for example, the new owner doesn’t deliver on the promises of the business – it won’t affect you or your reputation in any way because your name has never been associated with it.

Bottom Line: There is nothing unethical about using a pen name. They’ve been used for hundreds of years by some of the best writers in their field.

And there are some dynamite advantages to using one.

Three Tips For Starting A Successful Home Business

It appears that wherever you look, somebody has a secure arrangement to offer you for beginning an effective household undertaking. The majority of them sound very encouraging, and a significant number of them ensure ease all through the whole procedure of setting up an effective household venture. Albeit maintaining a fruitful domestic undertaking may appear like a simple thought, numerous effective household undertaking proprietors are astonished at the measure of time and exertion that is included. This is genuine particularly toward the starting phases of any effective household undertaking. There are a couple of critical things to recollect when one is keen on propelling an effective household undertaking.

To begin with, get your work done. It is critical to realize what sort of effective domestic undertaking you might want to begin. Evaluating your very own abilities and interests helps limit the numerous potential outcomes for a fruitful domestic venture. A few people are effortlessly ready to begin an effective domestic undertaking construct exclusively in light of their own abilities or experience. Others advantage more from a more proven business thought, for example, multi level showcasing. It is essential to build up a strong bearing for your fruitful domestic undertaking in light of your identity, qualities, shortcomings, and objectives. When you have chosen, it is imperative to teach yourself about the items or administrations that will be offered by your fruitful domestic undertaking. Knowing these points of interest will give you an edge over the opposition and the certainty to make the most ideal effective household venture. Also, you will need to investigate the lawful side of your effective domestic venture, ensuring that you have whatever licenses or allows you may need to start.

Second, don’t disregard the real zone where you will work! One part of a fruitful household venture is simply the home condition. A shrewd individual will set an effective domestic undertaking by seeing how he or she functions best and changing the home condition appropriately. Do you experience difficulty concentrating when there is a considerable measure going ahead around you? Make a fruitful domestic venture by finding a tranquil spot for your work to occur. Do you have a tendency to linger? Consider setting up particular work hours and agendas for your fruitful household venture. In the event that you intend to run the kind of effective household venture where individuals will really be entering your home, it might be important to make on a zone that is to some degree isolated from your real living quarters. There are numerous viewpoints about the genuine home condition that are vital to an effective domestic venture. The most ideal approach to begin is to take a seat and assess the potential needs of your own effective household undertaking, and additionally asking others what they have realized in their own quest for telecommuting.

Third, put your best foot forward. The possibility of deliberately giving an extremely proficient front is imperative to your fruitful household undertaking. Many individuals are careful about working with an organization that is keep running from somebody’s home. Frequently, abstaining from saying that your business is come up short on your home will enable you to show up in square with remaining with different organizations, and give you the best odds of making the most from your effective domestic undertaking.

A fruitful domestic venture does not have to require a great deal of cash or ability to start. Putting your commitment and these tips to utilize will expand the odds of beginning your fruitful domestic undertaking the correct way.

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